Case Study #4

Spring Campaign

Spring On Deck

Client:

Stephen Kempson London

Role:

Marketing Strategy

Creative Direction + Deliverables

Content Strategy

Content Creation

Event Activation

CAMPAIGN OBJECTIVES

Showcase custom tailoring that help clients feel confident, individual, and fully styled for every occasion
Drive awareness and sales for the brands new spring ready-to-wear line.
Drive foot traffic and boost seasonal sales.
Execute on a tight budget, maximizing creativity and organic reach.

Spring social events like the Kentucky Derby and Greenwich Polo Club are rising in popularity among SKL’s clientele, bringing elevated fashion expectations.
Clients want to stand out but often feel stuck with options that don't fit properly or don't feel authentic — SKL offers a way to work with you to break that mold with individuality, polish and the perfect fit.

Leverage SKL’s British heritage in traditional spectator sports to position the brand as an educated authority on elevated event-wear and spring social dressing.
Reinforce SKL as a destination that offers expert guidance and one-on-one support — helping clients feel confident and look the part.

Confident, elevated, and playful.
Blended editorial/Y2K magazine style content with lifestyle-driven visuals to make the collection feel both aspirational and wearable.
Mixed elevated, imaginative language with playful nods to British sporting: “From pitch to party, SKL brings the tradition of style to the spirit of sport.”

Multi-channel campaign rollout including:

Instagram: organic content and paid ads (reels, carousels, and editorial-style lookbooks).
Influencer collaboration with a local fashion creator to amplify reach and relevance.
UGC reposts and amplification.
Targeted email marketing series timed with collection launch and event moments.
Window signage + in-store visual merchandising to bring the campaign to life at SKL's Westport location.
Local newsletter placements to drive community awareness.
Direct mailer sent to targeted lists of country club members in Fairfield and Westchester Counties.
In-store event with a local milliner for the Kentucky Derby, blending retail and lifestyle activation.

Generated 30+ user-generated content (UGC) posts.
Featured in local publications, influencer content, and local business spotlight, extending organic reach.

40% year-over-year increase in March and April sales (compared to the previous year).

Local Influencers + Community Partners – Partnered with a local influencer to spotlight the SKL custom experience, and collaborated with local business owners to boost organic reach and follower growth.
Retail + Sales Team – Delivered seamless in-store experiences, highlighting SKL's custom and ready-to-wear options.
Local PR – Collaborated to increase foot traffic and connect with the wider Westport scene.
Store Leadership – Collectively aligned campaign messaging with SKL’s British heritage and bespoke identity across all channels.
Kentucky Derby Milliner Event – Partnered with woman-led Milliner brand for Kentucky Derby Hat Event and campaign cross-promotion, offering customers curated, custom hats.