top of page
paige storrier
RESUME

SOCIAL MEDIA MANAGER | PRODUCT MARKETING | BRAND STRATEGY

​​

Social-first brand marketer specializing in 360 campaigns, creative strategy, and digital execution.

I am eager to leverage my skills in leading content development, storytelling, and cross-functional collaboration

to deliver cohesive brand experiences and measurable business impact.

|

|        203-382-3200        |        New York, NY

WORK EXPERIENCE

Social Media Manager & Product Marketing Consultant  - Brand & Content Strategy / Growth Marketing  | June 2025 – Present

Clients: Massi Co., The Whelk, Stephen Kempson London, Saraswati’s Yoga Joint

  • Drove +80% reach and +232% engagement for Massi Co. and +75% engagement and +140% views for The Whelk by executing platform-native strategies and optimizing content around audience behavior and platform algorithms.

​

  • Delivered +208% follower growth and +166% profile actions via GTM strategies in the digital rebrand and launch of Massi Co. (formerly Don Memo), developing a cohesive brand voice and scalable digital identity optimized for SMB growth.

​

  • Boosted brand visibility and retention through trend-driven Reels, original storytelling, and AI-optimized cadence and scheduling.

​

  • Enhanced operational efficiency by 30% through implementation of AI-assisted content systems for scheduling, performance tracking, and ideation improving ROI.

​

  • Translated brand vision into high-performing campaigns in direct collaboration with founders, chefs, stylists, yoga instructors and creative partners, connecting online storytelling with real-world guest experience.

Stephen Kempson London (SKL) Bespoke Clothier | Westport, CT

Digital Marketing & Brand Strategy Manager - Creative Direction / Integrated Campaign Strategy / Social Media | June 2024 – Present

  • Built company’s cohesive marketing framework, expanding reach by 1,000%, engagement by 100%, and conversion by 230% through end-to-end GTM campaigns uniting digital, retail, and experiential marketing.

​

  • Drove 40% YoY profitability growth by establishing cross-channel campaign structure and aligning content, PR, and event strategies to strengthen customer connection and brand loyalty.

​

  • Maximized ROI through end-to-end campaign direction implementing data-backed workflows and overseeing creative, production, and influencer activations, optimizing rollout schedules and strategies based on performance insights.

​

  • Introduced cross-functional collaboration across retail and leadership teams to establish consistent brand messaging and customer experience across digital, email, and in-store touchpoints.

Brand & Operations Strategy Manager - Brand Messaging / Workflow Optimization | Sep. 2023 – June 2024

  • Enhanced brand storytelling and customer experience by unifying messaging across marketing, PR, and business development while driving operational efficiency through streamlined workflows, Shopify implementation, and improved cross-functional collaboration.

​

  • Implemented a cohesive brand voice and aesthetic by developing a comprehensive brand guide, optimizing consistency across digital, print, and in-store touch-points.

​

  • Enhanced team performance and brand advocacy by leading hiring and training programs that reinforced brand values and customer experience excellence.

Ecotone Renewables | Pittsburgh, PA

Marketing Executive Assistant - Investor Communications / Data-Driven Outreach | Nov. 2022 – May 2023

  • Secured critical seed-round funding by developing an investor-focused brand strategy, crafting compelling messaging, and executing a targeted outreach campaign to 300+ prospects.

​

  • Expanded the brand’s high-value prospect pipeline by collaborating with the executive team to develop data-driven outreach strategies that strengthened brand credibility.

EDUCATION

High Point University, High Point NC

  • M.A., Communication and Business Leadership | 2021-2022 ​

  • B.A., Design Studies with a Concentration in Graphic Design | 2017-2021

SKILLS SUMMARY

  • Technical Skills - Adobe Creative Suite [Premiere Pro AI | Photoshop AI | Lightroom | Illustrator | InDesign | Audition] | Notion AI | Microsoft Office | Google Workspace | Meta Business Suite | Hootsuite Instagram | TikTok | Figma | Canva AI | CapCut AI | IG Edits | ChatGPT

​

  • Soft Skills -  Go-to-Market (GTM) Strategy | Multi-Channel Campaigns | Cross-Functional Collaboration | Client Engagement | Data-Driven Strategy | Strategic Campaign Planning | Critical Thinking | Adaptable | EQ | Creative

bottom of page