Client:
Massi Co.
Growth:
Following:
200%+ Increase
Client Objectives:
Engagement:
240% Increase
Views:
150%+ Increase
Reach:
80%+ Increase
By showing the time, care, and craft poured into every plate, social content invited people to feel at home before they even visited — positioning Massi Co. as a place to gather, celebrate, and enjoy excellent food made with heart.
Massi Co. set out to introduce and launch a brand-new restaurant and social presence rooted in owner Massimo’s lifelong dream: bringing true Neapolitan hospitality — and the flavors of home — to Westport. The goal was to establish a visual identity and brand voice that reflected the heart of the concept: authentic Italian ingredients, handmade dishes, and a warm, slightly scrappy atmosphere filled with love, family, and personality. From day one, Massi Co. aimed to build anticipation, drive community excitement, and position the restaurant as a neighborhood staple — a place that feels like home even if it’s your first time walking in.
Strategy:
Recognizing that people crave connection and realness, we leaned into cultural trends around nostalgia and authenticity. Content highlighted the handmade, slow craft behind the food — doughs that take days, pastas shaped by hand, and Italian ingredients chosen with family traditions at the core. To bring Massi Co.’s personality to life, we embraced the warmth and humor of a multi-generational, family-built dream: playful editing, candid perfect and imperfect moments, old-film texture, and a soundtrack that crosses generations and genres.
Content:
Client:
The Whelk
Growth:
Following:
Engagement:
145%+ Increase
900%+ Increase
Client Objectives:
Strategy:
Refined the content to balance visual polish with a more casual, culturally relevant tone. The content strategy focuses on showcasing all of the restaurant’s offerings — from happy hour to brunch, incorporating trend-aligned formats to expand reach and connect with a broader audience, and layer in behind-the-scenes storytelling that highlight the chef’s process, local partnerships, and seasonal sourcing to bring the brand’s values to the forefront.
The Whelk aimed to visually elevate its Instagram presence while shifting brand perception from “special occasion only” to a more inviting, anytime spot. The goal being to create a high-quality, chef-driven aesthetic while softening the tone to feel more approachable and casual. They wanted to highlight underrepresented offerings like happy hour, patio dining, and brunch, and position the restaurant as a great mid-week destination, not just a date night favorite.
Views:
900%+ Increase
Reach:
370%+ Increase
Content:
Client:
Stephen Kempson
London
Growth:
40%+ Increase
Sales:
Following:
Engagement:
Reach:
Views:
40%+ Increase
100% Increase
1,000% Increase
230%+ Increase
Client Objectives:
Strategy:
Focus on creating consistent, high-quality content supported by optimized captions with clear CTAs to drive engagement and in-store visits. The strategy included educational posts to clarify offerings, collaborations with local influencers and businesses to extend reach, and a mix of campaign-driven and behind-the-scenes content to keep the feed dynamic and aligned with the brand.
Stephen Kempson London was looking to build a digital presence that matched the elevated in-store experience. Their goals for Instagram were to increase brand awareness, establish a consistent visual identity, and use content to educate new and existing audiences on what the store offers — from custom and made-to-measure services to curated ready-to-wear collections and seasonal campaigns.
Content:
Client:
Don Memo
Growth:
Following:
Engagement:
Reach:
12%+ Increase
600% Increase
1600%+ Increase
Client Objectives:
Views:
180%+ Increase
Strategy:
Blending urgency and lighthearted fun with high-impact visuals to build hype and drive reservations. Content highlights signature dishes, cocktails, and the restaurant’s energy through trend-driven reels, optimized captions, and shareable formats designed to spark urgency. Posts were timed to align with press coverage and set the stage for a smooth transition from Don Memo’s final weeks to the launch of Massi Co., the owner’s next restaurant concept.
Don Memo aimed to drive visibility and foot traffic in its final weeks by showcasing its full range of offerings and building hype and urgency to get guests in the door before closing. The brand also wanted to maintain a strong digital presence to support PR initiatives surrounding its farewell and lay the groundwork for the launch of the owner’s next concept, Massi Co.
