top of page

GRAPHIC DESIGN +
BRAND WORK

Brand Identity | Marketing & Campaign Design | Visual Storytelling

Blending strategic thinking with creative execution, I develop visual identities, digital marketing assets, and brand-driven content that enhance storytelling and elevate brand presence.

My work spans full brand identity development, web design, marketing campaigns, and stand alone creative projects, with a focus on cohesive brand storytelling across multiple touchpoints.

  • ​​Brand Identity & Logo Design.

  • Website & Digital Layouts.

  • Social Media & Marketing Graphics.

  • Event & Packaging Design.

  • Typography & Print.

Expertise:

Tools Used:  Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Lightroom, Adobe Premier.

STEPHEN KEMPSON LONDON
Visual Identity

Brand Identity | Web Design

  • Refined SKL’s logo & typography for a more cohesive and scalable brand system.

  • Developed a complementary color palette & secondary mark to differentiate collections while maintaining a consistent aesthetic.

  • Designed a Shopify website layout that blended luxury brand storytelling with a seamless customer experience for bespoke tailoring & retail.

Deliverables:

  • Refined Logo & Brand Guidelines.

  • Shopify Website UI & UX Enhancements.

  • Typography & Color Palette Expansion.

STEPHEN KEMPSON LONDON
Marketing + Campaign Design

Spilling the Tea – Women’s Collection Launch

  • Designed Bridgerton-inspired event branding, invitations, and signage.

  • Created social media teaser templates & influencer packaging assets.

Keep Calm + Gift On – Holiday Campaign

  • Created a seasonal campaign identity with cohesive social, email, and in-store branding.

  • Designed gift guide layouts & window signage to position SKL as a holiday gifting destination.

  • Styled and shot DIY product photography for marketing content.

Deliverables:

  • Social & Email Campaign Graphics.

  • Retail Signage & Gift Guide Layouts.

  • Event Branding, Invitations, & Packaging Design. 

Spilling the Tea – Women’s Collection Launch

Keep Calm + Gift On – Holiday Campaign

TAART Seasonal Branding + Packaging

Logo Refresh | Holiday Packaging Design

  • Refined original hand-drawn Taart logo into a scalable digital mark.

  • Designed limited-edition holiday variations of the Taart logo, digitizing hand-drawn wreaths & lemon illustrations to preserve the brands artisanal character. 

  • Balanced festive adaptations with the core brand identity to ensure the logo remained versatile beyond the holiday season.

Deliverables:

  • Digitized Brand Mark.

  • 3 Digitized, Scalable Holiday/Seasonal Logo Variations.

  • Social & Marketing Adaptations.

Brown Organic Delicate Label Tag Mockup Instagram Post.png

GLOW Concept Brand Identity

Brand Identity | Packaging Design | Typography​

  • ​Developed a full brand identity concept for a skincare line, blending earthy tones with minimalist, gender-neutral design.

  • Created primary logo, typography system, and packaging mockups.

  • Designed a visual system that communicates the brand’s clean, nourishing skincare philosophy.

Deliverables:

  • Brand Identity System (Logo, Fonts, Colors).

  • Packaging & Product Mockups.

  • Social & Digital Branding Applications.

ALL FOR US Concept Typography + Poster Design

Music Poster | Typography Exploration

  • Designed a custom typographic poster using the full lyrics of “All For Us”.

  • Balanced structured layouts with organic type movement to reflect the emotion and intensity of the song.

  • Used layering & text contrast techniques to create a visually engaging, music-inspired composition.

Deliverables:

  • Typography-Driven Poster Design.

  • Exploration of Type Layouts & Hierarchy.

  • Digital & Print-Ready Formats.

bottom of page